The time has come. The end is nigh. Google is officially sun setting Universal Analytics (UA) this year, and I'm tired of getting emails about it.

As somewhat of a novice digital marketer, I can't tell you how excited I am by the idea of programmatic SEO. The idea of automating the most painful part of content creation, i.e. writing the content, would make SEO marketing 10x easier to scale than it is currently.